How to Promote Business With Email Marketing

Email is still one of the top channels for marketing a business. Used correctly, it can be an effective and inexpensive way to drive sales and leads, grow brand engagement, increase customer loyalty, promote events, grow your fanbase and conduct research. Whereas communicating with fans on social media relies on the social platform’s algorithm, if you grow your own email database you control how and when you communicate to it. 

• Grow an engaged email list :-

The first step in marketing your business with email is to regularly acquire email addresses from recipients who will engage with your emails (and who are likely to become paying customers down the line). Consider promoting your email in highly-visible areas on your website and social networks (e.g. in the navigation bar, footer, sidebar, and in your profiles). When writing messaging for this promotion, focus on the value that you provide in your emails and how your content will help your users.

Empower your recipients  by providing a preference center on your email sign-up form. Maybe your recipients only want sales and promotional emails, maybe they enjoy your program so much they want to get all your communication, or perhaps they fall somewhere in between—allowing them to choose keeps them happy and engaged with your emails.

• Design with modular email templates :-

Modular templates consist of pre-coded design blocks that can easily be edited or swapped out depending on how much content you’d like to include. It’s also important that your email designs reflect your brand found on your website so that users have a consistent experience when they read your emails. Before you start sending emails to your subscriber list, it pays to spend some time on your email designs so they can be easily pulled together.

• Develop a consistent brand voice :- 

Providing a valuable and seamless experience for your subscribers starts with an established and consistent brand voice. And just like your designs need to stay consistent with your brand, your copy and brand voice needs to come through in your emails.

The tone of your email copy should also mirror your website and anywhere else that your brand has a presence. Brand voice and personality will vary according to your industry and service. B2C brands may have more leeway in their casual and witty tone. B2B companies should try to maintain a warm, but coach-like tone so that recipients view your brand as a subject matter expert.

• Provide a stellar welcome email :- 

Once somebody signs up for an email list, they should receive a welcome email shortly after. The more time that passes between the signup and the first email, the more likely a recipient is to forget, lose interest, or become confused by your emails.

Also, don’t forget to include a “thank you” in your welcome email. Handing over an email address in today’s times is a big step for many and showing them appreciation is a great way to get your relationship started on the right foot.

• Send promotional emails :- 

Although it’s tempting to want to jump in and start sending promotional emails right away, make sure you iron out certain details and tactics (outlined above) before you really get deep into promotional emails.  Download our Marketing and Transactional Best Practice Guide to ensure you’re up to speed on the nuances of marketing and transactional email and how to optimize both!

Once that’s set, here’s a list of the types of promotional emails you may want to send:

• Sales or discounts for your product or service
• Special events
• Social media promotional campaign
• A customer feature that showcases the value of our brand 
• Product news 

What is advertising and its benefit

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK. Advertising promotes the sale of goods and services by informing and persuading the people to buy them. A good advertising campaign helps in winning customers and generating revenues.

Most effective advertising :

Here are some of the best types of advertising:-

• Social Media Advertising.
• Pay-Per-Click Advertising.
• Mobile Advertising.
• Print Advertising.
• Broadcast Advertising.
• Out-of-Home Advertising.
• Direct Mail Advertising.
• Target the Right Audience.

Types of advertising :

• Newspaper.
• Magazine.
• Radio.
• Television.
• Directories.
• Outdoor and transit.
• Direct mail, catalogues and leaflets.
• Online.

4 types of Advertising :

1. Display Advertising.
2. Video Advertising.
3. Mobile Advertising.
4. Native Advertising.

Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

Importance of advertising :

Advertising helps make people aware of the new product so that the consumers come and try the product. Advertising helps create goodwill for the company and gains customer loyalty after reaching a mature age.

Helpful in Generating More Employment: Advertising is instrumental in generating more employment opportunities and creating diverse kinds of jobs. It provides jobs to artists, screen printers, block-makers, script-writers, painters, etc.

The main role of advertising :

Advertising helps to inform the target audience about the product. Providing information is closely related to creating awareness of the product. Potential customers must know about a product, such as product features and uses. Proper product information can help the consumers in their purchase decision. Advertising is an incredibly effective and powerful way to spread the word about important issues and products, such as AIDS awareness, diabetes monitors, tobacco and alcohol risks, and other health-related concerns.

Good budget for ads:

Most advertising salespeople will tell you that “5 to 7 percent of gross sales” is the correct amount to budget for advertising, but don’t you believe it. It simply isn’t possible to designate a percentage of gross sales for advertising without taking into consideration the markup on your average sale and your rent.

How much should you budget for social media advertising? While every company’s social media ad strategy varies, most businesses spend $200 to $350 per day on social media advertisements. That translates to $6000 to $10,500 per month and $72,000 to $126,000 per year.

What is AdWords and how it works?

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google's search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

advertising system :

AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.

Use of AdWords :

This is where paid ads (PPC) come in. Google AdWords is Google's advertising service that allows businesses to display their ads on Google's search result pages. The ads usually appear at the top or bottom of a Google SERPs (search engine result pages).

Google AdWords is free :

Signing up for an account is free. You'll only pay when your customers take action, like when they click your ad to visit your website or call your business. To set you up for success, we'll provide reports and insights so you can track your ad's performance and costs. Get your tires rotated or oil changed today! Google Ads does work as long as you're putting in the effort to do it well.

Types of Google Ads :

There are three basic types of Google Ads:

1. Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours.

2. Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit.

3. Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content.

Most expensive keyword in AdWords :

Most expensive keywords in Google AdWords 2017. An indisputable winner in a ranking of the most expensive keywords on the Google AdWords platform is 'business services' with a cost of 58.64 U.S. dollars per click. One reason your Google ads have gotten so expensive is because of wrong timing. Get on the time report tab and see which times each day are not producing great results and are costing more money than you are prepared to spend. Check to see if it is a waste of your ad payments to show ads on weekends.

pay per click expensive or not :

Google Ads cost

While your business may pay a few cents per click on your PPC ads, businesses in more competitive fields, like the legal realm, can pay hundreds of dollars per ad click. On average, businesses should expect to pay $1-$2 per click to advertise on the Google search network. 

For most businesses, a 5:1 revenue-to-ad ratio is considered acceptable. This means for every dollar spent in advertising, five dollars in revenue is produced. A 20% cost-per-acquisition, or CPA, is another way of expressing this ratio.

How many keywords should I use AdWords?

20 keywords

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.

Importance of Keyword in SEO

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.

Best PPC Company - 7searchppc.com 

1. Choosing the Right Keywords to Optimize For :

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.

For instance, If you have a site about dogs, do NOT try and optimize for the keyword dog or dogs. Instead you could try and focus on keywords like dog obedience training, small dog breeds, homemade dog food, dog food recipes etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.

2. Keyword Density :

After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.

Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results.

3. Keywords in Special Places :

Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more than if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.

• Keywords in URLs and File Names
• Keywords in Page Titles
• Keywords in Headings