Importance of Keyword in SEO

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.

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1. Choosing the Right Keywords to Optimize For :

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.

For instance, If you have a site about dogs, do NOT try and optimize for the keyword dog or dogs. Instead you could try and focus on keywords like dog obedience training, small dog breeds, homemade dog food, dog food recipes etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.

2. Keyword Density :

After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.

Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results.

3. Keywords in Special Places :

Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more than if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.

• Keywords in URLs and File Names
• Keywords in Page Titles
• Keywords in Headings

How to increase Website traffic?

Getting traffic, it’s the lifeblood of each and every a website. Paradoxically, it seems like everybody is struggling to get enough of it. The reason? Getting traffic, it’s hard!

Typical CPM rates (the amount an advertiser will pay you per thousand page views) might be around $5 or less, depending on the size of your site, your topic and your visitor's demographics. That means if you're trying to earn just $5,000 per month, you would need over 1 million page views.

These are some way to boost traffic :

• Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.

• Advertise

Social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

• Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Unworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

• Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

• Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.

• Target Long-Tail Keywords

Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

• Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

How to Make Money with Your Blog/Website ?

You want to make money, right? Of course you do. Everyone wants – and needs -to make money. So you started a blog since you’ve heard it’s an easy way to make money, but you’re not quite sure how to actually make money doing it. No matter which group you’re in, making money with a blog – whether it’s a hobby blog or a business blog –is possible.

Monetize with PPC or CPM Ads:-

One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads:

1. PPC Ads:- Pay Per Click ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
2. CPM Ads:- CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.

Sell Private Ads:-

Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates

Include Affiliate Links in Your Content:-

Affiliate marketing is also another great tool for monetizing your blog. Here is how affiliate marketing works:

• An advertiser has a product she wants to sell. She agrees to give you a commission from each sale if the buyer is coming from your site.
• She gives you a unique link that tracks your affiliate code. That way, she knows when a buyer used your link to make a purchase.
• You include your affiliate link on your site. You can do this directly in the content or through banner ads. If a reader clicks on your unique link and buys the product you have recommended, you earn a percentage of what she purchased.

Sell Digital Products:-

If you would rather not advertise other people’s products on your site, or if you are looking for another stream of income, consider selling digital products. This can include items like:

• eBooks
• Online courses/workshops
• Images, video, or music people can use in their own content
• Apps, plugins, or themes

Sell Memberships:-

Another option to make money is to sell memberships to exclusive corners of your website. For instance, a career blog might charge $10 per month for users to gain access to their job board. A startup business blog might sell memberships to their forums where people can get personalized advice about their business. The key here is that your exclusive membership has to be more valuable than something your visitors can find for free somewhere else, so be sure developing something of value and worth the price.

Use it to Build Your Credibility:-

Blogging to build credibility can lead to many money-making opportunities. For instance, let us say you start a blog in the finance industry. People start reading your content, and your blog becomes very popular. You are now a recognized figure in the finance industry. Once you have that authority, people might approach you to co-author a book on debt management, or you could charge to speak at conferences or to run employee financial training days.

Best SEO strategy 2021

Why keyword research is usually the first step of any legit SEO strategy. You can easily find keywords that your target customer searches for using Google Suggest. These usually make awesome keywords for SEO because they come straight from Google. So you know that people are actually searching for them.

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Effective SEO Techniques to Drive Organic Traffic :

1. Optimize for Voice Search :
   
   With 25% of U.S. adults now owning a smart speaker (a number that is expected to hit 55% by 2022), it’s safe to say that voice search is definitely something you should be factoring into your SEO strategy. This answer often, although not always, comes from a featured snippet. According to Backlinko, 40.7% of voice search results are taken from featured snippets, but bear in mind that this figure will constantly be changing. The remaining results could be extracted from anywhere on a web page.

2. Design for Mobile First :
Whether this means voice search will never be critical to e-commerce marketers, or whether it simply needs to evolve, remains to be seen. But what we do know is that for the time being, the majority of searches and half of all purchases take place on mobile.
As a result, any new site you build should focus on the mobile experience. How it appears and performs on desktop is still important, of course, but mobile needs to come first.

3. Improve User Experience Across Your Entire Site :
Just like any search engine, their objective is to find the best possible results for each user’s query. If they fail on this front, users are less likely to use the search engine again. That said, Google does do this very well, which is why they’re the largest search engine in the world by far!

4. Focus on Topic Clusters Instead of Keywords :
However, don’t expect your website to appear on the first page of Google simply by creating keyword-focused content. It’s not enough to look at keywords alone; we need to look at the context around them. Also referred to as “user intent,” you must pay attention to what your users are looking for.
The type of content you’ll create will depend entirely on your audience. The better you know them, their location, age, interests, etc. The better the content you’ll create (and the better your SEO).

5. Take Advantage of YouTube SEO :
Many SEOers forget about YouTube when they think of search engines. Granted, video marketing isn’t for everyone, or necessarily for every industry, but with most of us now having powerful video cameras on hand, there’s never been a better time to play around with video marketing.

6. Write Longer Content :
An SEO study by Backlink concluded that longer content tends to accumulate more backlinks, which can often translate to better rankings and more traffic. People searching for “link building do’s and don’ts,” on the other hand, might not be after a detailed guide. A simple bullet-point list may be all they’re looking for.

There are three types of SEO you need for a well-rounded organic search strategy:

on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans. SEO is not dead, it’s just changing. Sure, click-through rates are going down and Google keeps adjusting its algorithm but that’s to be expected. Google has made it so you can easily target your ideal customer through SEO or paid ads. Instead, start adapting or your traffic and business will be dead. 

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Google, which is the most famous and frequently used search engine, provides a broad platform for inbound marketers. Although, if you are unable to make your website visible on the first page of the relevant keyword searches, you might avoid any sort of traffic from the search engines. According to SearchEngineWatch.com, the top websites fetch 36.4% of the total traffic, which is overlooked by lower-ranked websites. Google shows ten results on the first page when the relevant keyword gets searched. The results depend upon numerous criteria, which include site speed, backlinks, bound rate, and a host-related to other factors. If you can get the topmost position on the first page of Google results, it may act as a booster for your business. Keep in mind. The target isn’t just to occupy the top position but also to maintain it. Bing, one of the popular search engines, reports that websites on the top spot get 42% of the traffic, the second gets 11%, and the third only gets 8%. This report is a straight and simple answer to why your website must be at the top.

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Coming to the tools to elevate your website ranking, we have:

1. SEO(Search Engine Optimization): 

SEO helps in the execution and increasing the quality of any website. It is a process in which the organizations keep track of their site’s ranking and work to improve it. It also involves a continuous update and change in design to make it more attractive and appealing, which may lead to better ranking.

2. A survey reveals that about 85% of the customers trust the reviews for analyzing the websites. Therefore, make sure to receive some positive reviews by trusted customers. That would not only increase your company’s reputation but also is excellent for its promotion.

3. Contents and keywords have a significant role in SEO marketing. Lengthy materials do not work until it resolves customer’s issues. The content should be precise and easy to understand. The content should fit well with the customer’s intention behind the query.

4. SEM- It also proves to be a great tool when it comes to uplift the website’s position. Through this, the website’s visibility increases via paid advertisements.

5. A website’s position on the Google page highly depends on the number of inbound links to that website or page. Every link is different when it comes to backlinks. High page rank sites are active than low page rank sites. The inbound links should be from relevant websites to have a good impression on the page rank.

 Coming to some mind-blowing statistics:

1. In 2017, Google gauged over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55%, and Yahoo at 5.06% (source- NetMarketShare).
2. Google receives over 63,000 searches per second on any given day (source- Internet Live Stats).
3. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important criteria used by Google to rank your website for search ( source- Search Engine Watch 2016).
4. The average first-page result on Google contains 1,890 words (source- Backlinko2016).
5. Updating and republishing old blog posts with new content and images can increase organic traffic by 111% (source- Backlinko, 2016).

What is Search engine marketing?

 Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

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Market:-

In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. Search Engine marketing is also a method of business analytics, which is mainly aimed to provide useful information for organizations to find business opportunity and generate profits. SEM can help organizations to optimize their marketing and gather more audience and create more customers.

Methods and metrics:-
Search engine marketing uses at least five methods and metrics to optimize websites.

1. Keyword research and analysis involve three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic.
2. Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines and how many backlinks the site has.
3. Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured.
4. Who is tools reveal the owners of various websites and can provide valuable information relating to copyright and trademark issues.
5. Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design.

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Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

Paid inclusion:-

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.
The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently.