What is AdWords and how it works?

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google's search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

advertising system :

AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.

Use of AdWords :

This is where paid ads (PPC) come in. Google AdWords is Google's advertising service that allows businesses to display their ads on Google's search result pages. The ads usually appear at the top or bottom of a Google SERPs (search engine result pages).

Google AdWords is free :

Signing up for an account is free. You'll only pay when your customers take action, like when they click your ad to visit your website or call your business. To set you up for success, we'll provide reports and insights so you can track your ad's performance and costs. Get your tires rotated or oil changed today! Google Ads does work as long as you're putting in the effort to do it well.

Types of Google Ads :

There are three basic types of Google Ads:

1. Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours.

2. Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit.

3. Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content.

Most expensive keyword in AdWords :

Most expensive keywords in Google AdWords 2017. An indisputable winner in a ranking of the most expensive keywords on the Google AdWords platform is 'business services' with a cost of 58.64 U.S. dollars per click. One reason your Google ads have gotten so expensive is because of wrong timing. Get on the time report tab and see which times each day are not producing great results and are costing more money than you are prepared to spend. Check to see if it is a waste of your ad payments to show ads on weekends.

pay per click expensive or not :

Google Ads cost

While your business may pay a few cents per click on your PPC ads, businesses in more competitive fields, like the legal realm, can pay hundreds of dollars per ad click. On average, businesses should expect to pay $1-$2 per click to advertise on the Google search network. 

For most businesses, a 5:1 revenue-to-ad ratio is considered acceptable. This means for every dollar spent in advertising, five dollars in revenue is produced. A 20% cost-per-acquisition, or CPA, is another way of expressing this ratio.

How many keywords should I use AdWords?

20 keywords

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.

How to increase Website traffic?

Getting traffic, it’s the lifeblood of each and every a website. Paradoxically, it seems like everybody is struggling to get enough of it. The reason? Getting traffic, it’s hard!

Typical CPM rates (the amount an advertiser will pay you per thousand page views) might be around $5 or less, depending on the size of your site, your topic and your visitor's demographics. That means if you're trying to earn just $5,000 per month, you would need over 1 million page views.

These are some way to boost traffic :

• Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.

• Advertise

Social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

• Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Unworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

• Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

• Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.

• Target Long-Tail Keywords

Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

• Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

How to Make Money with Your Blog/Website ?

You want to make money, right? Of course you do. Everyone wants – and needs -to make money. So you started a blog since you’ve heard it’s an easy way to make money, but you’re not quite sure how to actually make money doing it. No matter which group you’re in, making money with a blog – whether it’s a hobby blog or a business blog –is possible.

Monetize with PPC or CPM Ads:-

One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads:

1. PPC Ads:- Pay Per Click ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
2. CPM Ads:- CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.

Sell Private Ads:-

Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates

Include Affiliate Links in Your Content:-

Affiliate marketing is also another great tool for monetizing your blog. Here is how affiliate marketing works:

• An advertiser has a product she wants to sell. She agrees to give you a commission from each sale if the buyer is coming from your site.
• She gives you a unique link that tracks your affiliate code. That way, she knows when a buyer used your link to make a purchase.
• You include your affiliate link on your site. You can do this directly in the content or through banner ads. If a reader clicks on your unique link and buys the product you have recommended, you earn a percentage of what she purchased.

Sell Digital Products:-

If you would rather not advertise other people’s products on your site, or if you are looking for another stream of income, consider selling digital products. This can include items like:

• eBooks
• Online courses/workshops
• Images, video, or music people can use in their own content
• Apps, plugins, or themes

Sell Memberships:-

Another option to make money is to sell memberships to exclusive corners of your website. For instance, a career blog might charge $10 per month for users to gain access to their job board. A startup business blog might sell memberships to their forums where people can get personalized advice about their business. The key here is that your exclusive membership has to be more valuable than something your visitors can find for free somewhere else, so be sure developing something of value and worth the price.

Use it to Build Your Credibility:-

Blogging to build credibility can lead to many money-making opportunities. For instance, let us say you start a blog in the finance industry. People start reading your content, and your blog becomes very popular. You are now a recognized figure in the finance industry. Once you have that authority, people might approach you to co-author a book on debt management, or you could charge to speak at conferences or to run employee financial training days.

Best SEO strategy 2021

Why keyword research is usually the first step of any legit SEO strategy. You can easily find keywords that your target customer searches for using Google Suggest. These usually make awesome keywords for SEO because they come straight from Google. So you know that people are actually searching for them.

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Effective SEO Techniques to Drive Organic Traffic :

1. Optimize for Voice Search :
   
   With 25% of U.S. adults now owning a smart speaker (a number that is expected to hit 55% by 2022), it’s safe to say that voice search is definitely something you should be factoring into your SEO strategy. This answer often, although not always, comes from a featured snippet. According to Backlinko, 40.7% of voice search results are taken from featured snippets, but bear in mind that this figure will constantly be changing. The remaining results could be extracted from anywhere on a web page.

2. Design for Mobile First :
Whether this means voice search will never be critical to e-commerce marketers, or whether it simply needs to evolve, remains to be seen. But what we do know is that for the time being, the majority of searches and half of all purchases take place on mobile.
As a result, any new site you build should focus on the mobile experience. How it appears and performs on desktop is still important, of course, but mobile needs to come first.

3. Improve User Experience Across Your Entire Site :
Just like any search engine, their objective is to find the best possible results for each user’s query. If they fail on this front, users are less likely to use the search engine again. That said, Google does do this very well, which is why they’re the largest search engine in the world by far!

4. Focus on Topic Clusters Instead of Keywords :
However, don’t expect your website to appear on the first page of Google simply by creating keyword-focused content. It’s not enough to look at keywords alone; we need to look at the context around them. Also referred to as “user intent,” you must pay attention to what your users are looking for.
The type of content you’ll create will depend entirely on your audience. The better you know them, their location, age, interests, etc. The better the content you’ll create (and the better your SEO).

5. Take Advantage of YouTube SEO :
Many SEOers forget about YouTube when they think of search engines. Granted, video marketing isn’t for everyone, or necessarily for every industry, but with most of us now having powerful video cameras on hand, there’s never been a better time to play around with video marketing.

6. Write Longer Content :
An SEO study by Backlink concluded that longer content tends to accumulate more backlinks, which can often translate to better rankings and more traffic. People searching for “link building do’s and don’ts,” on the other hand, might not be after a detailed guide. A simple bullet-point list may be all they’re looking for.

There are three types of SEO you need for a well-rounded organic search strategy:

on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans. SEO is not dead, it’s just changing. Sure, click-through rates are going down and Google keeps adjusting its algorithm but that’s to be expected. Google has made it so you can easily target your ideal customer through SEO or paid ads. Instead, start adapting or your traffic and business will be dead. 

Make Money Become 7SearchPPC Publisher

 What is 7SearchPPC :-

7SeaerchPPC is the best PPC company offering publishers a wide range of revenue sources. We have thousands of advertisers providing top rates for their adverts. With our sizable advertiser base, we offer you the ads that will best fit your website category and make you earn more without any extra effort.

7SearchPPC is the industry-leading pay-per-click (PPC) platform, connect advertisers to the PPC Publishers Network. We offer industry-leading revenue shares to our publishing partners so they can expand their website’s or blog's revenue potential. 7SearchPPC is also proud to have the best revenue sharing model in the industry. We are committed to ensuring that our publishers get their share of revenue timely through their preferred channel. 

Make Money - Become 7SearchPPC Publisher

If you have a website or a personal blog and want to make money from it, then 7SerachPPC is what you are looking for.  

7SerachPPC is the leading PPC Publishers Network platform that offers the best deals for its publishing partners. We have a plethora of ads to choose from; you can select which category of ads you want to display on your website, and you can also choose between the text and banner ads. The offers unrivaled flexibility in the industry. 

We do not only have a robust yet flexible structure of our ad service, but we are also proud of our revenue sharing practices. We ensure that our Publishers get paid timely, and we have an excellent track record when it comes to managing publisher payments. Not only timely payments, but 7SerachPPC also provides one of the highest revenue sharing percentages in the PPC industry. 

Advantage of 7SearchPPC Publisher :-

We offer you a chance to turn your blog or any website into a source of income. With our simple-to-use tools, you can quickly get started. We aim to be a part of your success story and to achieve that, we offer our publishers the resources for earning money reliably.

We have a multitude of advertising partners offering ads in every category, which means that you will find suitable adverts no matter your website’s niche. We carefully scrutinize our advertising partners to ensure that your website only receives the best quality ads. We have also put systems in place that help you get the ads with the highest bid amount so you can make the maximum amount of money from using 7SearchPPC.

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7Search PPC has a robust system in place that thoroughly analyzes our advertisers and their adverts. So, we can ensure that the PPC ads your site will get will be of the highest quality.

To increase your earning capabilities, we analyze your website carefully and provide you with the best-suited advertisement for your website.

Whether you are running a passion or hobby blog or you have a website that educates people, we have the type of PPC ads that will suit your content category. You can sign up now for free on 7SearchPPC and unlock the earning potential of your website.

Tools To Boost Up Your Website Ranking - 7Search PPC

Google, which is the most famous and frequently used search engine, provides a broad platform for inbound marketers. Although, if you are unable to make your website visible on the first page of the relevant keyword searches, you might avoid any sort of traffic from the search engines. According to SearchEngineWatch.com, the top websites fetch 36.4% of the total traffic, which is overlooked by lower-ranked websites. Google shows ten results on the first page when the relevant keyword gets searched. The results depend upon numerous criteria, which include site speed, backlinks, bound rate, and a host-related to other factors. If you can get the topmost position on the first page of Google results, it may act as a booster for your business. Keep in mind. The target isn’t just to occupy the top position but also to maintain it. Bing, one of the popular search engines, reports that websites on the top spot get 42% of the traffic, the second gets 11%, and the third only gets 8%. This report is a straight and simple answer to why your website must be at the top.

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Coming to the tools to elevate your website ranking, we have:

1. SEO(Search Engine Optimization): 

SEO helps in the execution and increasing the quality of any website. It is a process in which the organizations keep track of their site’s ranking and work to improve it. It also involves a continuous update and change in design to make it more attractive and appealing, which may lead to better ranking.

2. A survey reveals that about 85% of the customers trust the reviews for analyzing the websites. Therefore, make sure to receive some positive reviews by trusted customers. That would not only increase your company’s reputation but also is excellent for its promotion.

3. Contents and keywords have a significant role in SEO marketing. Lengthy materials do not work until it resolves customer’s issues. The content should be precise and easy to understand. The content should fit well with the customer’s intention behind the query.

4. SEM- It also proves to be a great tool when it comes to uplift the website’s position. Through this, the website’s visibility increases via paid advertisements.

5. A website’s position on the Google page highly depends on the number of inbound links to that website or page. Every link is different when it comes to backlinks. High page rank sites are active than low page rank sites. The inbound links should be from relevant websites to have a good impression on the page rank.

 Coming to some mind-blowing statistics:

1. In 2017, Google gauged over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55%, and Yahoo at 5.06% (source- NetMarketShare).
2. Google receives over 63,000 searches per second on any given day (source- Internet Live Stats).
3. According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important criteria used by Google to rank your website for search ( source- Search Engine Watch 2016).
4. The average first-page result on Google contains 1,890 words (source- Backlinko2016).
5. Updating and republishing old blog posts with new content and images can increase organic traffic by 111% (source- Backlinko, 2016).

What is Search engine marketing?

 Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Make Money Online Through Website Monetization | 7SearchPPC Publishers 

Market:-

In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. Search Engine marketing is also a method of business analytics, which is mainly aimed to provide useful information for organizations to find business opportunity and generate profits. SEM can help organizations to optimize their marketing and gather more audience and create more customers.

Methods and metrics:-
Search engine marketing uses at least five methods and metrics to optimize websites.

1. Keyword research and analysis involve three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic.
2. Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines and how many backlinks the site has.
3. Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured.
4. Who is tools reveal the owners of various websites and can provide valuable information relating to copyright and trademark issues.
5. Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design.

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Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

Paid inclusion:-

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.
The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently.

Convert Your Passion Into Profit | Earn Online Money.

Blogger is the way to Earn Online Money Like no one can. A Blog is Simply a discussion of your favorite topic on the website with informal diary- style text entries. Blogger Posts are typically displayed in reverse chronological order. In simple, the post you uploads on the web is appeared on the top compared to last. Blogger always encourages you to add interesting on your post which increases your knowledge and put you into the profit. the money you cannot expect. 

Why Blogging?

Blogging is one of the best ways to convert your favorite pass time and Earn unexpected money. You just have to add one content of at least 300 words content then see the magic of your writing and earn online money too. 

Steps to start Blogging:

Anyone can create a blog in just 30 mins, Follow the easy way and convert your passion into earning:-

• Pick a blog name. Choose something descriptive. 
• Get your blog online. 
• Register your blog and get hosting. 
• Customize your blog. 
• Choose a free template and pinch it. 
• Write & publish your first post. The entertaining part! Advertise your blog. 
• Get more people to read your blog. The world will always want to see new
• Make money Blogger. Choose from several options to monetize your blog.

Advantages of Blogging:-

1. Become your own boss
2. More Energy
3. Better work output
4. Easily find clients
5. More money for you 

Disadvantages of Blogging:-

1. You feel lonely
2. Economy condition
3. No work while you are ill
4. Discipline
5. Attitude and learning

Conclusion:-

Blogger is the best way to enter into the digital word. you all are talented but if you use this in the right direction then you can earn online and will enjoy the process too.

Blogger will give a huge amount of returns just by spending and daily hour on the content or weekly once.

What is role as back office in a digital marketing company?

The back office is the portion of a company made up of administration and support personnel who are not client-facing. Back-office functions include settlements, clearances, record maintenance, regulatory compliance, accounting, and IT services. 

Back Office Executive Responsibilities: Performing market research. Performing basic admin duties including printing, sending emails, and ordering office supplies. Assisting and coordinating with the sales team. Assisting the Front Office team.

Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

• Skills are needed for back office:-
• Bachelor's degree in Business Administration or similar field.
• Previous work experience as an Office Executive.
• Excellent organizational skills.
• Knowledge of computer operating systems and MS Office software.
• Working knowledge of CRM platforms.
• Ability to work as part of a team.

Investor Relations Roles:-

Back Office Investor Relations—these individuals are responsible for handling documentation, subscriptions, redemptions, as well as simple paperwork/client service.

back office job good or not:-

If your priority is good work-life balance, then a back-office job might suit you better, with its regular timings that close at 6 or 7 pm. You may even be able to work from home as many companies are trying to make their back office work remotely to save on office rental expenses.

From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. This shift towards AI automation provides a more seamless, efficient, and accurate approach to paid media, while simultaneously lowering customer acquisition costs.

What is Google AdWords?

Google AdWords:- Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how Google Ads works, detailing the Google Ads auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you're asking "How does AdWords Work?" this page is for you.

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Does Google Ads work?

Does Google AdWords work? Depending on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we've found that Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.

How much does Google Ads cost?

Many factors can affect the costs of Google Ads advertising for your business. Learn all about these costs, how bidding works, and the average cost per click for advertisers in our guide to "How Much Does Google Ads Cost?" Conversion Optimizer in Google Ads is a bid manipulation tool that manages bids at the keyword-level with the goal of trying to drive as many conversions at or below an advertiser-specified cost per conversion (also known as Cost per Action, or CPA).

How to advertise with Google Ads?

Businesses can advertise on Google by opening a Google Ads account. Learn more about how to make the most of Google Ads here. Or follow the proven path to Google Ads success in our "How to Use Google Ads" infographic. At Word Stream, we've analyzed tens of thousands of Google Ads accounts from all over the world, in all sorts of industries. The easiest way to see how you're doing at Google PPC is to benchmark your PPC performance against similar advertisers in your industry and spend range. Thankfully, Word Stream's got a free tool for that. Click below to give our Google Ads Grader a free run!

What is the average cost per click for Google Ads?

The average cost per click on Google Ads varies by keyword and industry, but is roughly $2.32 on the search network and $0.58 on the display network. Get more average Google Ads metrics here. Ad relevance is a measure of how related the keyword you're bidding on is to your advertisements as well as how much your keywords match the message of your ads and landing pages. Higher ad and keyword relevance can improve your click-through rates and Quality Scores.

What is Online Marketing?

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online. Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.

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Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.

Benefits Of Online Marketing:-

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.

Online Marketing Tools:-

There are a number of tools that can be used to build and maintain a robust online marketing program:

• Pay-per-click (PPC) Advertising
• LinkedIn Ads
• Affiliate Marketing
• Email Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Display Advertising
• Search Engine Marketing (SEM)
• Content Marketing

Examples Of Online Marketing:-

1. Canon advertises for search keywords related to "photography" on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience to drive traffic to a specific webpage.
2. Whole Foods collects email addresses on their website to create email lists that can be used to advertise new products, sales, and events in their stores.
3. Dove creates video publisher and advertisements and shares them with their audience on Facebook, Twitter, and other social media platforms to promote favorable conversation about their brand and products.
4. Bite Beauty partners with influencers to promote a new lipstick to their target audience of high-quality, beauty enthusiasts.