What is Google AdWords?

Google AdWords:- Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how Google Ads works, detailing the Google Ads auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you're asking "How does AdWords Work?" this page is for you.

Best PPC Company - 7Search PPC 

Does Google Ads work?

Does Google AdWords work? Depending on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we've found that Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.

How much does Google Ads cost?

Many factors can affect the costs of Google Ads advertising for your business. Learn all about these costs, how bidding works, and the average cost per click for advertisers in our guide to "How Much Does Google Ads Cost?" Conversion Optimizer in Google Ads is a bid manipulation tool that manages bids at the keyword-level with the goal of trying to drive as many conversions at or below an advertiser-specified cost per conversion (also known as Cost per Action, or CPA).

How to advertise with Google Ads?

Businesses can advertise on Google by opening a Google Ads account. Learn more about how to make the most of Google Ads here. Or follow the proven path to Google Ads success in our "How to Use Google Ads" infographic. At Word Stream, we've analyzed tens of thousands of Google Ads accounts from all over the world, in all sorts of industries. The easiest way to see how you're doing at Google PPC is to benchmark your PPC performance against similar advertisers in your industry and spend range. Thankfully, Word Stream's got a free tool for that. Click below to give our Google Ads Grader a free run!

What is the average cost per click for Google Ads?

The average cost per click on Google Ads varies by keyword and industry, but is roughly $2.32 on the search network and $0.58 on the display network. Get more average Google Ads metrics here. Ad relevance is a measure of how related the keyword you're bidding on is to your advertisements as well as how much your keywords match the message of your ads and landing pages. Higher ad and keyword relevance can improve your click-through rates and Quality Scores.