Importance of Keyword in SEO

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.

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1. Choosing the Right Keywords to Optimize For :

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.

For instance, If you have a site about dogs, do NOT try and optimize for the keyword dog or dogs. Instead you could try and focus on keywords like dog obedience training, small dog breeds, homemade dog food, dog food recipes etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.

2. Keyword Density :

After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.

Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results.

3. Keywords in Special Places :

Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more than if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.

• Keywords in URLs and File Names
• Keywords in Page Titles
• Keywords in Headings

How to increase Website traffic?

Getting traffic, it’s the lifeblood of each and every a website. Paradoxically, it seems like everybody is struggling to get enough of it. The reason? Getting traffic, it’s hard!

Typical CPM rates (the amount an advertiser will pay you per thousand page views) might be around $5 or less, depending on the size of your site, your topic and your visitor's demographics. That means if you're trying to earn just $5,000 per month, you would need over 1 million page views.

These are some way to boost traffic :

• Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.

• Advertise

Social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

• Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Unworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

• Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

• Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.

• Target Long-Tail Keywords

Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

• Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

How to Make Money with Your Blog/Website ?

You want to make money, right? Of course you do. Everyone wants – and needs -to make money. So you started a blog since you’ve heard it’s an easy way to make money, but you’re not quite sure how to actually make money doing it. No matter which group you’re in, making money with a blog – whether it’s a hobby blog or a business blog –is possible.

Monetize with PPC or CPM Ads:-

One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads:

1. PPC Ads:- Pay Per Click ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
2. CPM Ads:- CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.

Sell Private Ads:-

Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates

Include Affiliate Links in Your Content:-

Affiliate marketing is also another great tool for monetizing your blog. Here is how affiliate marketing works:

• An advertiser has a product she wants to sell. She agrees to give you a commission from each sale if the buyer is coming from your site.
• She gives you a unique link that tracks your affiliate code. That way, she knows when a buyer used your link to make a purchase.
• You include your affiliate link on your site. You can do this directly in the content or through banner ads. If a reader clicks on your unique link and buys the product you have recommended, you earn a percentage of what she purchased.

Sell Digital Products:-

If you would rather not advertise other people’s products on your site, or if you are looking for another stream of income, consider selling digital products. This can include items like:

• eBooks
• Online courses/workshops
• Images, video, or music people can use in their own content
• Apps, plugins, or themes

Sell Memberships:-

Another option to make money is to sell memberships to exclusive corners of your website. For instance, a career blog might charge $10 per month for users to gain access to their job board. A startup business blog might sell memberships to their forums where people can get personalized advice about their business. The key here is that your exclusive membership has to be more valuable than something your visitors can find for free somewhere else, so be sure developing something of value and worth the price.

Use it to Build Your Credibility:-

Blogging to build credibility can lead to many money-making opportunities. For instance, let us say you start a blog in the finance industry. People start reading your content, and your blog becomes very popular. You are now a recognized figure in the finance industry. Once you have that authority, people might approach you to co-author a book on debt management, or you could charge to speak at conferences or to run employee financial training days.

Best SEO strategy 2021

Why keyword research is usually the first step of any legit SEO strategy. You can easily find keywords that your target customer searches for using Google Suggest. These usually make awesome keywords for SEO because they come straight from Google. So you know that people are actually searching for them.

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Effective SEO Techniques to Drive Organic Traffic :

1. Optimize for Voice Search :
   
   With 25% of U.S. adults now owning a smart speaker (a number that is expected to hit 55% by 2022), it’s safe to say that voice search is definitely something you should be factoring into your SEO strategy. This answer often, although not always, comes from a featured snippet. According to Backlinko, 40.7% of voice search results are taken from featured snippets, but bear in mind that this figure will constantly be changing. The remaining results could be extracted from anywhere on a web page.

2. Design for Mobile First :
Whether this means voice search will never be critical to e-commerce marketers, or whether it simply needs to evolve, remains to be seen. But what we do know is that for the time being, the majority of searches and half of all purchases take place on mobile.
As a result, any new site you build should focus on the mobile experience. How it appears and performs on desktop is still important, of course, but mobile needs to come first.

3. Improve User Experience Across Your Entire Site :
Just like any search engine, their objective is to find the best possible results for each user’s query. If they fail on this front, users are less likely to use the search engine again. That said, Google does do this very well, which is why they’re the largest search engine in the world by far!

4. Focus on Topic Clusters Instead of Keywords :
However, don’t expect your website to appear on the first page of Google simply by creating keyword-focused content. It’s not enough to look at keywords alone; we need to look at the context around them. Also referred to as “user intent,” you must pay attention to what your users are looking for.
The type of content you’ll create will depend entirely on your audience. The better you know them, their location, age, interests, etc. The better the content you’ll create (and the better your SEO).

5. Take Advantage of YouTube SEO :
Many SEOers forget about YouTube when they think of search engines. Granted, video marketing isn’t for everyone, or necessarily for every industry, but with most of us now having powerful video cameras on hand, there’s never been a better time to play around with video marketing.

6. Write Longer Content :
An SEO study by Backlink concluded that longer content tends to accumulate more backlinks, which can often translate to better rankings and more traffic. People searching for “link building do’s and don’ts,” on the other hand, might not be after a detailed guide. A simple bullet-point list may be all they’re looking for.

There are three types of SEO you need for a well-rounded organic search strategy:

on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans. SEO is not dead, it’s just changing. Sure, click-through rates are going down and Google keeps adjusting its algorithm but that’s to be expected. Google has made it so you can easily target your ideal customer through SEO or paid ads. Instead, start adapting or your traffic and business will be dead. 

What is Online Marketing?

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online. Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.

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Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.

Benefits Of Online Marketing:-

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.

Online Marketing Tools:-

There are a number of tools that can be used to build and maintain a robust online marketing program:

• Pay-per-click (PPC) Advertising
• LinkedIn Ads
• Affiliate Marketing
• Email Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Display Advertising
• Search Engine Marketing (SEM)
• Content Marketing

Examples Of Online Marketing:-

1. Canon advertises for search keywords related to "photography" on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience to drive traffic to a specific webpage.
2. Whole Foods collects email addresses on their website to create email lists that can be used to advertise new products, sales, and events in their stores.
3. Dove creates video publisher and advertisements and shares them with their audience on Facebook, Twitter, and other social media platforms to promote favorable conversation about their brand and products.
4. Bite Beauty partners with influencers to promote a new lipstick to their target audience of high-quality, beauty enthusiasts.

Grow your business with 7SearchPPC Publishers

7Search PPC - XML Ad Feed - Publisher The Publishers that use 7searchppc XML Ad Feed on their website or blogs now have a robust ad delivery platform as an integral part of their website. 7searchppc XML Ad Feed makes it easier for the publishers to monetize their traffic efficiently. 

Join the 7searchppc.com publishing network and get access to 7searchppc’s immense portfolio of active advertisers. We provide you the perfect opportunity to monetize your website traffic and make money without doing any additional work.

Digital marketing:

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.

Advertising:

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called Advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy. To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices. Advertising is a means of communication with the users of a product or service.

 Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK. Advertising helps a business to earn profits by enabling more people to know about the products and services and thus resulting in more sales. The consumers on the other hand will never get to know about the products and services if they are not advertised. This is important for the success of a business.

Become PPC (Pay - Per - Click) Publisher

 

PPC stands for Pay-Per-Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted Pay-Per-Click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

Google Ads:

Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their Advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

PPC Keyword Research :

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

7SearchPPC Publisher

Join the 7searchppc.com publishing network and get access to 7searchppc’s immense portfolio of active advertisers. We provide you the perfect opportunity to monetize your website traffic and make money without doing any additional work.

7searchppc XML Ad Feed is easy to implement on your website. Join our publisher’s networks and follow the easy instruction to convert the empty space on your website into a place that makes you money.

At 7SearchPPC, Advertisers will get access to online software and other technological infrastructure that will help them promote their goods and services with the targeted visitors through the Publishers and their network. Advertisers can also create and display Advertisements that will appear on the Publisher's site.

Advertisers can earn visibility as per the search results that will be based upon the biding of the keywords in their targeted regions (country). Every Advertisement has a title, a description, and a URL that is visible to a visitor. Along with that, it, too, has a click URL that redirects the visitor to the Website of the Advertiser.

Those Advertisers that are registered under the 7SearchPPC's Advertising program are allowed to manage their campaign, keeping in mind their budget. They can choose any keyword and set a precise amount that shall be paid when a Visitor on the website clicks on the Advertisement. Therefore, an Advertiser has permission to edit, create, and manage the Advertisements that appear on the Publisher's site.