What is advertising and its benefit

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK. Advertising promotes the sale of goods and services by informing and persuading the people to buy them. A good advertising campaign helps in winning customers and generating revenues.

Most effective advertising :

Here are some of the best types of advertising:-

• Social Media Advertising.
• Pay-Per-Click Advertising.
• Mobile Advertising.
• Print Advertising.
• Broadcast Advertising.
• Out-of-Home Advertising.
• Direct Mail Advertising.
• Target the Right Audience.

Types of advertising :

• Newspaper.
• Magazine.
• Radio.
• Television.
• Directories.
• Outdoor and transit.
• Direct mail, catalogues and leaflets.
• Online.

4 types of Advertising :

1. Display Advertising.
2. Video Advertising.
3. Mobile Advertising.
4. Native Advertising.

Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

Importance of advertising :

Advertising helps make people aware of the new product so that the consumers come and try the product. Advertising helps create goodwill for the company and gains customer loyalty after reaching a mature age.

Helpful in Generating More Employment: Advertising is instrumental in generating more employment opportunities and creating diverse kinds of jobs. It provides jobs to artists, screen printers, block-makers, script-writers, painters, etc.

The main role of advertising :

Advertising helps to inform the target audience about the product. Providing information is closely related to creating awareness of the product. Potential customers must know about a product, such as product features and uses. Proper product information can help the consumers in their purchase decision. Advertising is an incredibly effective and powerful way to spread the word about important issues and products, such as AIDS awareness, diabetes monitors, tobacco and alcohol risks, and other health-related concerns.

Good budget for ads:

Most advertising salespeople will tell you that “5 to 7 percent of gross sales” is the correct amount to budget for advertising, but don’t you believe it. It simply isn’t possible to designate a percentage of gross sales for advertising without taking into consideration the markup on your average sale and your rent.

How much should you budget for social media advertising? While every company’s social media ad strategy varies, most businesses spend $200 to $350 per day on social media advertisements. That translates to $6000 to $10,500 per month and $72,000 to $126,000 per year.