How to Promote Business With Email Marketing

Email is still one of the top channels for marketing a business. Used correctly, it can be an effective and inexpensive way to drive sales and leads, grow brand engagement, increase customer loyalty, promote events, grow your fanbase and conduct research. Whereas communicating with fans on social media relies on the social platform’s algorithm, if you grow your own email database you control how and when you communicate to it. 

• Grow an engaged email list :-

The first step in marketing your business with email is to regularly acquire email addresses from recipients who will engage with your emails (and who are likely to become paying customers down the line). Consider promoting your email in highly-visible areas on your website and social networks (e.g. in the navigation bar, footer, sidebar, and in your profiles). When writing messaging for this promotion, focus on the value that you provide in your emails and how your content will help your users.

Empower your recipients  by providing a preference center on your email sign-up form. Maybe your recipients only want sales and promotional emails, maybe they enjoy your program so much they want to get all your communication, or perhaps they fall somewhere in between—allowing them to choose keeps them happy and engaged with your emails.

• Design with modular email templates :-

Modular templates consist of pre-coded design blocks that can easily be edited or swapped out depending on how much content you’d like to include. It’s also important that your email designs reflect your brand found on your website so that users have a consistent experience when they read your emails. Before you start sending emails to your subscriber list, it pays to spend some time on your email designs so they can be easily pulled together.

• Develop a consistent brand voice :- 

Providing a valuable and seamless experience for your subscribers starts with an established and consistent brand voice. And just like your designs need to stay consistent with your brand, your copy and brand voice needs to come through in your emails.

The tone of your email copy should also mirror your website and anywhere else that your brand has a presence. Brand voice and personality will vary according to your industry and service. B2C brands may have more leeway in their casual and witty tone. B2B companies should try to maintain a warm, but coach-like tone so that recipients view your brand as a subject matter expert.

• Provide a stellar welcome email :- 

Once somebody signs up for an email list, they should receive a welcome email shortly after. The more time that passes between the signup and the first email, the more likely a recipient is to forget, lose interest, or become confused by your emails.

Also, don’t forget to include a “thank you” in your welcome email. Handing over an email address in today’s times is a big step for many and showing them appreciation is a great way to get your relationship started on the right foot.

• Send promotional emails :- 

Although it’s tempting to want to jump in and start sending promotional emails right away, make sure you iron out certain details and tactics (outlined above) before you really get deep into promotional emails.  Download our Marketing and Transactional Best Practice Guide to ensure you’re up to speed on the nuances of marketing and transactional email and how to optimize both!

Once that’s set, here’s a list of the types of promotional emails you may want to send:

• Sales or discounts for your product or service
• Special events
• Social media promotional campaign
• A customer feature that showcases the value of our brand 
• Product news 

What is advertising and its benefit

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK. Advertising promotes the sale of goods and services by informing and persuading the people to buy them. A good advertising campaign helps in winning customers and generating revenues.

Most effective advertising :

Here are some of the best types of advertising:-

• Social Media Advertising.
• Pay-Per-Click Advertising.
• Mobile Advertising.
• Print Advertising.
• Broadcast Advertising.
• Out-of-Home Advertising.
• Direct Mail Advertising.
• Target the Right Audience.

Types of advertising :

• Newspaper.
• Magazine.
• Radio.
• Television.
• Directories.
• Outdoor and transit.
• Direct mail, catalogues and leaflets.
• Online.

4 types of Advertising :

1. Display Advertising.
2. Video Advertising.
3. Mobile Advertising.
4. Native Advertising.

Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

Importance of advertising :

Advertising helps make people aware of the new product so that the consumers come and try the product. Advertising helps create goodwill for the company and gains customer loyalty after reaching a mature age.

Helpful in Generating More Employment: Advertising is instrumental in generating more employment opportunities and creating diverse kinds of jobs. It provides jobs to artists, screen printers, block-makers, script-writers, painters, etc.

The main role of advertising :

Advertising helps to inform the target audience about the product. Providing information is closely related to creating awareness of the product. Potential customers must know about a product, such as product features and uses. Proper product information can help the consumers in their purchase decision. Advertising is an incredibly effective and powerful way to spread the word about important issues and products, such as AIDS awareness, diabetes monitors, tobacco and alcohol risks, and other health-related concerns.

Good budget for ads:

Most advertising salespeople will tell you that “5 to 7 percent of gross sales” is the correct amount to budget for advertising, but don’t you believe it. It simply isn’t possible to designate a percentage of gross sales for advertising without taking into consideration the markup on your average sale and your rent.

How much should you budget for social media advertising? While every company’s social media ad strategy varies, most businesses spend $200 to $350 per day on social media advertisements. That translates to $6000 to $10,500 per month and $72,000 to $126,000 per year.

Best trending technology in 2021

The 21st century has been a century of technological change. Several highly commercial and prevalent technologies during the early 2000s have entirely vanished, and new ones have taken their place. Many completely new technologies have also come up in 2021, especially in the arena of computer science and engineering. These new technologies in 2021 are only likely to grow and perhaps even reach the common person’s hands.

Top Trending Technologies in 2021 :

1. Artificial Intelligence and Machine Learning :

Artificial intelligence and machine learning once represented the cutting edge of computer science. When these technologies were created in the last 20th century, they hardly had any applications and were, in fact, mostly academic. However, these technologies have gained applications over the years and reached ordinary people’s hands through their mobile phones.
Machine learning represents a computer science field in which an algorithm can predict future data based on previously generated data. Artificial intelligence represents the next step in machine learning, in which an algorithm develops data-based intelligence and can even carry out essential tasks on its own.

2. Data Science :

For much of the initial part of the 21st century, data science was the next big thing. Data science has been around for much longer than just the past twenty months. For centuries, data analysis has been an essential task for companies, government, institutions, and departments. Analyzing data helps understand the efficiency of processes, conduct surveys of the workforce, and gauge people’s general mood.
The benefit of having a career in data science, regardless of the domain your company works in, is that you are an essential part of the firm’s overall business. The data that you produce and the interpretations that you provide are likely to be a necessary part of the business strategy of any company that you serve.

3. Robotic Process Automation :

Robotic Process Automation isn’t just about robots. It is a lot more about the automation of processes than anything else. Before computers, most processes involved some human intervention. Humans ran even manufacturing machines, and large-scale manufacturing employs thousands of people.
Jobs in robotic process automation typically involve a significant amount of coding knowledge. You would typically need to write code that would enable computerized or non-computerized processes to be done automatically without human intervention. In sectors such as financial services, robotic process automation can reduce the lean time to approve financial transactions online. It improves the productivity of the company as a whole, as well as that of its clients.

4. 5G :

If there is one technology, the knowledge of which is still little, it is 5G. It is a new technology in 2021 for which companies and governments around the world have spent years preparing for the rollout of 5G technology. In several countries, this technology has already been rolled out and achieved a significant amount of success. Since 5G is currently in a nascent stage, it is available only to a limited extent and is also relatively expensive.
When 5G technology was only in the development stage, 5G jobs were few, and most such jobs were allocated to employees within companies. However, companies have begun to hire network engineers over the past few months, specifically for jobs associated with their 5G networks.

5. Edge Computing :

During the early part of the 21st century, cloud computing was considered the next big thing. In cloud computing, data is uploaded to a centralised repository that may access it regardless of location. Cloud Computing began to be used in commercial devices only close to 2010. By the time it was 2020, cloud computing had become a prevalent technology.
Edge computing has excellent applications in the Internet of Things devices. As far as IoT is concerned, a physical device you need to control with your smartphone should not need to access data from a centralised repository that might be thousands of kilometres away. Instead, data should stay as close to the device as possible.

6. Cyber Security :

The number of devices and coverage about digital technologies has been rising, hence the threat by cyber-attacks on such devices. Cyber attacks can take many forms, from phishing to identity theft, and the need to guard the greater user coverage of the internet is greater than ever. Especially in domains such as e-commerce and retail, the importance of cybersecurity cannot be underscored. Thousands of customers store their personal and financial data on retail companies’ websites to allow for easy payments.
Companies are involved not just in making new commercial technologies to protect individual domestic consumers against cyber attacks. Some of the most frequent cyber-attacks are government data repositories or the storage facilities of large companies. Nearly all large companies need a way to protect their data and their employees’ data and associated firms.

What is AdWords and how it works?

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google's search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

advertising system :

AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.

Use of AdWords :

This is where paid ads (PPC) come in. Google AdWords is Google's advertising service that allows businesses to display their ads on Google's search result pages. The ads usually appear at the top or bottom of a Google SERPs (search engine result pages).

Google AdWords is free :

Signing up for an account is free. You'll only pay when your customers take action, like when they click your ad to visit your website or call your business. To set you up for success, we'll provide reports and insights so you can track your ad's performance and costs. Get your tires rotated or oil changed today! Google Ads does work as long as you're putting in the effort to do it well.

Types of Google Ads :

There are three basic types of Google Ads:

1. Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours.

2. Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit.

3. Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content.

Most expensive keyword in AdWords :

Most expensive keywords in Google AdWords 2017. An indisputable winner in a ranking of the most expensive keywords on the Google AdWords platform is 'business services' with a cost of 58.64 U.S. dollars per click. One reason your Google ads have gotten so expensive is because of wrong timing. Get on the time report tab and see which times each day are not producing great results and are costing more money than you are prepared to spend. Check to see if it is a waste of your ad payments to show ads on weekends.

pay per click expensive or not :

Google Ads cost

While your business may pay a few cents per click on your PPC ads, businesses in more competitive fields, like the legal realm, can pay hundreds of dollars per ad click. On average, businesses should expect to pay $1-$2 per click to advertise on the Google search network. 

For most businesses, a 5:1 revenue-to-ad ratio is considered acceptable. This means for every dollar spent in advertising, five dollars in revenue is produced. A 20% cost-per-acquisition, or CPA, is another way of expressing this ratio.

How many keywords should I use AdWords?

20 keywords

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.

Importance of Keyword in SEO

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.

Best PPC Company - 7searchppc.com 

1. Choosing the Right Keywords to Optimize For :

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.

For instance, If you have a site about dogs, do NOT try and optimize for the keyword dog or dogs. Instead you could try and focus on keywords like dog obedience training, small dog breeds, homemade dog food, dog food recipes etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.

2. Keyword Density :

After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.

Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results.

3. Keywords in Special Places :

Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more than if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.

• Keywords in URLs and File Names
• Keywords in Page Titles
• Keywords in Headings

How to increase Website traffic?

Getting traffic, it’s the lifeblood of each and every a website. Paradoxically, it seems like everybody is struggling to get enough of it. The reason? Getting traffic, it’s hard!

Typical CPM rates (the amount an advertiser will pay you per thousand page views) might be around $5 or less, depending on the size of your site, your topic and your visitor's demographics. That means if you're trying to earn just $5,000 per month, you would need over 1 million page views.

These are some way to boost traffic :

• Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.

• Advertise

Social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

• Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Unworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

• Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

• Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.

• Target Long-Tail Keywords

Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

• Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

How to Make Money with Your Blog/Website ?

You want to make money, right? Of course you do. Everyone wants – and needs -to make money. So you started a blog since you’ve heard it’s an easy way to make money, but you’re not quite sure how to actually make money doing it. No matter which group you’re in, making money with a blog – whether it’s a hobby blog or a business blog –is possible.

Monetize with PPC or CPM Ads:-

One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads:

1. PPC Ads:- Pay Per Click ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
2. CPM Ads:- CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.

Sell Private Ads:-

Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates

Include Affiliate Links in Your Content:-

Affiliate marketing is also another great tool for monetizing your blog. Here is how affiliate marketing works:

• An advertiser has a product she wants to sell. She agrees to give you a commission from each sale if the buyer is coming from your site.
• She gives you a unique link that tracks your affiliate code. That way, she knows when a buyer used your link to make a purchase.
• You include your affiliate link on your site. You can do this directly in the content or through banner ads. If a reader clicks on your unique link and buys the product you have recommended, you earn a percentage of what she purchased.

Sell Digital Products:-

If you would rather not advertise other people’s products on your site, or if you are looking for another stream of income, consider selling digital products. This can include items like:

• eBooks
• Online courses/workshops
• Images, video, or music people can use in their own content
• Apps, plugins, or themes

Sell Memberships:-

Another option to make money is to sell memberships to exclusive corners of your website. For instance, a career blog might charge $10 per month for users to gain access to their job board. A startup business blog might sell memberships to their forums where people can get personalized advice about their business. The key here is that your exclusive membership has to be more valuable than something your visitors can find for free somewhere else, so be sure developing something of value and worth the price.

Use it to Build Your Credibility:-

Blogging to build credibility can lead to many money-making opportunities. For instance, let us say you start a blog in the finance industry. People start reading your content, and your blog becomes very popular. You are now a recognized figure in the finance industry. Once you have that authority, people might approach you to co-author a book on debt management, or you could charge to speak at conferences or to run employee financial training days.